MARKET YOUR BUSINESS

EMBROIDERY & BUSINESS CATALOGUES

Adding custom embroidery to your company's uniforms can make your brand look more sophisticated, secure, and established. Embroidery can give your organization a higher perceived value, and companies that take the extra attention to make their uniforms refined, embody an air of good reputation and respectability.

Catalogue marketing plays an important role in business growth today, thanks to how well catalogues work with the online world. If you’re a digital seller, you may find that regularly issuing print catalogues boosts business in many useful ways.


Advantages Of Using Embroidery For Your Business

Don't blend in with other businesses; make it a point to make your business stand out. Here are a few reasons how custom embroidery can help promote your business.

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An embroidered shirt is essentially a walking billboard. Instead of your employees wearing solid colored button down shirts or plain polos, consider the statement it would make to have your logo embroidered on the front of the shirt, or an applique on the back of the shirt. It really makes a statement.

It Looks Professional

Add a one-of-a-kind custom touch with your custom embroidery. Logos look great when custom embroidered, and the quality of the embroidery will raise the bar on your employee's uniforms. It just looks classy to have that personalized embroidery on the shirts. 

It Differentiates You From Other Businesses

When you're promoting your business, it pays to be unique, so take that extra step to come up with a solid embroidered strategy. Embroidered aprons and hats are good examples of an all-over polished and professional look for your employees. The overall look can make your business look professional and refined.

You Can Create Your Own Logo or Theme

Usually custom created by expert digitizers, logos give your company the opportunity to be recognized and branded. There are a few ways to make your logos look more unique, such as using gradient embroidery or specialty thread. Customize your logo and give your brand the recognition it deserves.

It's Flexible 

You may think if you use custom embroidery, you'll be restricted to certain types of material. This isn't true at all. When you are using custom embroidery, you can choose between cotton, denim, track jackets, fleece sweatshirts and even aprons or hats. Certain types of embroidery work better on certain materials, so check with an expert when you're in the idea phase of your project.

You Can Personalize It

With embroidered letters, you can add names to the front of your shirt so customers can be on a more personal first name basis with your employees. This can be great with customer service, while also helping make a good first impression with your customers. Whether a waiter, plumber or restaurant manager, it looks clean and respectable.


Advantages Of Using Catalogues To Market Your Business

Catalogues are simple yet highly engaging and they capture the reader's attention. But those factors are much stronger when it's physically in your hands. All of these factors add to the quality of your catalogue and quality says a lot about a company. 

PEOPLE ARE MORE LIKELY TO BUY THINGS THEY SEE IN PRINT

Print ads cause more activity in the areas of the brain that are associated with value and desire. The result? Traditional catalogue designs are more likely to persuade customers to buy your products as opposed to a digital catalogue.

TRADITIONAL CATALOGUES ARE RELIABLE AND CAUSE LESS HASSLE

There’s a reason why people automatically envisage the physical book when they think about the Argos catalogue. Print is the traditional way - people are used to it and it’s why they automatically expect to receive a physical catalogue rather than a digital one.

Plus, there’s no need to wait for a page to load, download or to install software such as Javascript to view it. You just need to pick up the catalogue and have a flick through.

TRADITIONAL CATALOGUES AREN’T LIMITED BY THE INTERNET

The beauty of a printed physical catalogue is that you can take it wherever you go and read it wherever you are. A well-designed brochure or catalogue can sit on-show on somebody’s coffee table for weeks or months. They’re highly convenient as they can come in many sizes so they can be carried or placed around easily.

Digital content needs to be optimised for multiple devices. For example, a catalogue made for iPad viewing won’t necessarily look good on a smartphone screen without clever and detailed design work. The devices are different in size, whereas there’s no optimisation issue with print catalogues. Plus, you don’t need internet access.

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